Create a compelling purpose – A philosophical heartbeat
Must organizations have a compelling purpose? – and what does that mean? Aren’t there already a host of labels out there that describe organizational direction?
- A vision statement says what the organization wishes to be like in some years’ time
- The mission describes what business the organization is in (and what it isn’t) both now and projecting into the future
- Values describe the desired organizational culture
Engaging employees with a compelling reason
So how does purpose differ from all the above? Why do business need a philosophical heartbeat? The reality is that people care less about working for a company and much more about working for a compelling cause.
Let’s have a look at some “philosophical heartbeats” that connects with the heart as well as the head:
Turning moments into memories for our guests – Fairmont Hotels
The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission – The Ritz-Carlton Hotel Company
Nourishing families so they can flourish and thrive – Kellogg food company
Empowering people to stay a step ahead in life and in business – Financial services company ING
The needs of the patient come first – Mayo Clinic
To make the property process simple, efficient, and stress free for people buying and selling a property – REA Group
A compelling purpose provides direction and a way for everyone to see how they connect to the larger whole. When people understand how they fit and what their role is, the company create a new sense of engagement.
Short URL & title:
Why do business need a philosophical heartbeat — http://www.torbenrick.eu/t/r/wdh
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!