Why do business need a philosophical heartbeat

October 30, 2015 Torben Rick


Create a compelling purpose – A philosophical heartbeat

Must organizations have a compelling purpose? – and what does that mean? Aren’t there already a host of labels out there that describe organizational direction?

  • A vision statement says what the organization wishes to be like in some years’ time
  • The mission describes what business the organization is in (and what it isn’t) both now and projecting into the future
  • Values describe the desired organizational culture

Engaging employees with a compelling reason

So how does purpose differ from all the above? Why do business need a philosophical heartbeat? The reality is that people care less about working for a company and much more about working for a compelling cause.

Let’s have a look at some “philosophical heartbeats” that connects with the heart as well as the head:


Turning moments into memories for our guests – Fairmont Hotels

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission – The Ritz-Carlton Hotel Company

Nourishing families so they can flourish and thrive – Kellogg food company


Business need a philosophical heartbeat


Empowering people to stay a step ahead in life and in business – Financial services company ING

The needs of the patient come first – Mayo Clinic

To make the property process simple, efficient, and stress free for people buying and selling a property – REA Group


A compelling purpose provides direction and a way for everyone to see how they connect to the larger whole. When people understand how they fit and what their role is, the company create a new sense of engagement.


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Torben Rick
Why do business need a philosophical heartbeat


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