The organizational culture aquarium

February 10, 2016 Torben Rick


Organizational agility is no longer a luxury, but a necessity

It’s harder to stay on top than to get there. For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. How can you avoid the seemingly inevitable and remain a profitably growing “evergreen company” that stays on top?

In today’s dynamic business environment, leaders of established companies need more than ever to run and reinvent the business at the same time. That’s way organizational agility no longer a is luxury, but a necessity. Long-term success is dependent on a organizational culture that is nurtured and alive. Culture is the environment in which a company’s strategy and brand thrives or dies a slow death. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.

The organizational culture aquarium

Think about it like a nurturing habitat for success. Culture cannot be manufactured. It has to be genuinely nurtured by everyone. Ignoring the health of a companies culture is like letting aquarium water get dirty.


The organizational culture aquarium

Keep the aquarium water clean

It wasn’t enough just to “let it happen” on its own. Just like companies maniacally built the product, they needed to do the same with organizational culture.

Communicate the values and culture code explicitly and continuously – employees must understand the culture, and why it’s important. Do this always and in tandem with every other culture initiative, or the culture will be merely hollow words on a mission statement. Done well, however, and the culture will bleed into employees who will spread the culture, whatever it may be.

The organizational culture aquarium – Keep the aquarium water clean #corporateculture #companyculture

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Great organizational cultures don’t just happen. It takes creativity and a willingness!

Watch out for the organizational iceberg


The iceberg that sinks organizational change


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Torben Rick
The organizational culture aquarium


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