Customer words make brands

September 16, 2015 Torben Rick


Word of mouth’s growing importance

Consumers have always valued opinions expressed directly to them. Companies may spend millions of Euro’s on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.

Great customer experience can foster positive word of mouth

As online communities increase in size, number and character, companies have come to recognize word of mouth’s growing importance. Great customer experience can foster positive word of mouth, which reduces a companies marketing expenses.

One way customer experience can help companies boost revenue and cut costs is through word of mouth (WOM). In short, outstanding customer experience can help a companies brand increase sales and poor customer can have serious repercussions.

No matter what product or service a company provides, the top priority should be to ensure that the customers have a great experience with the brand. Customer loyalty – and, by extension, referrals – will follow naturally from there.

Top 14+ customer experience quotes to live by

Customer service represents the heart of a brand in the hearts of its customers – Kate Nasser

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better – Jeff Bezos

Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1. – Stew Leonard

Make the customer the hero of your story – Ann Handley

In the end, the customer doesn’t know, or care, if you are small or large as an organization. She or he only focuses on the garment hanging on the rail in the store – Giorgio Armani

Your most unhappy customers are your greatest source of learning – Bill Gates

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong – Donald Porter

In the world of internet customer service, it’s important to remember your competitor is only one mouse click away – Doug Warner

The customer’s perception is your reality – Kate Zabriskie

Customer satisfaction is worthless. Customer loyalty is priceless – Jeffrey Gitomer

When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: ‘If the customer were here, what would she say? –  Dharmesh Shah

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages – Henry Ford

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves – Steve Jobs

Here is a simple but powerful rule: always give people more than what they expect to get – Nelson Boswell

Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work – Martin Oliver

Any quotes missing?


Let’s see what Abbey and Mali wants as customers:


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Torben Rick
Customer words make brands


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