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Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth
Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth

Overlooked and often forgotten, consumer promotions and engagement (CPE) can be a major source of revenues.

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Behavioral science in business: Nudging, debiasing, and managing the irrational mind
Behavioral science in business: Nudging, debiasing, and managing the irrational mind

Behavioral science has become a hot topic in companies and organizations trying to address the biases that ...

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