Engaging with customers on twitter can lead to shitstorm – Q&A disaster on Twitter

September 24, 2016 Torben Rick

Torben Rick
Torben Rick - Business Improvement

What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation, Nestlé launched a PR-campaign in Germany with the hashtag #FragNestle (#AskNestle). The consumers could ask any question they where interested in. #AskNestlé developed into a real shitstorm But #AskNestlé developed […]

Torben Rick
Engaging with customers on twitter can lead to shitstorm – Q&A disaster on Twitter

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Comment on Top 12 change management comic strips by Wahidin Wong
Comment on Top 12 change management comic strips by Wahidin Wong

They're pretty interesting and yet entertaining comic strips about change management.

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