Focusing on product not technology – Customer needs first

July 12, 2016 Torben Rick

Disruption as a result of breakthrough technology At a time when digital technology is transforming one industry after another, large companies tend to view innovation and disruption as the result of breakthrough discoveries or technological wonders. They look at the explosive growth of companies such as WhatsApp or Instagram and assume that true innovation is the […]

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Focusing on product not technology – Customer needs first
Focusing on product not technology – Customer needs first

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