Kick Off Your Year with a Robust Client Planning Process!
It’s the beginning of another year and there is no better time than right now to maximize every selling week of the year. How do you maximize every effort? Make sure that every activity – starting right now – has rigorous analysis, thought and planning behind it. The sales function is the growth engine that will make strategic initiatives a reality, or not! Business strategy is determined for the business year. You don’t have the luxury of waiting a month or quarter to start generating sales results. So what can sales managers do to ensure that every salesperson hits the ground running with the right equipment and the right roadmap? That roadmap is the operating guide to the year ahead and the basis of that operating guide is The Client Business Plan.
The Four Pillars of the Complex Selling Process
Foundational Elements of the Client Business Plan