Waging the Sales Battle: The Differentiation Weapon

August 19, 2015


MULTI-DIMENSIONAL PRODUCT LEVELS: Where the sales battle is won or lost!


This is the fourth blog in in our Sales & Business Development blog series.  In case you missed the other blogs, you can view them here.

Your product / solution is not one-dimensional.  The complex relationship selling process often makes your product elastic, meaning different things to different people in your client buying center.  When you think about your product, think about the multi-dimensional product levels from basic commodity to differentiated product.

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The Focus of Questions: The Power Tool in the Sales Toolkit
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Differentiation: The Make or Break Sales Skill
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